From Manuscript to Marketing: How Authors Build Buzz
📅 Thursday 12 June 2025
🕡 6:30–7:45pm HKT
📍 Zoom
🎟️ Members: HK$100 | Non-members: HK$200
(*Non-member fee part-refundable with membership purchase—look for the 🎁 below!)
Feeling overwhelmed by self-promotion, social media, and marketing your writing? You’re not alone. Whether you’re launching your debut or refreshing your platform, today’s authors are expected to juggle newsletters, websites, podcasts, and social media—all while actually writing.
Join us for a candid and practical panel with four creatives who’ve built meaningful, sustainable online presences. From branding your author website to choosing the right platforms, balancing burnout, and showing up authentically, this session is packed with insights for every stage of the writing journey.
Moderator:
🎙️ Julia Besnard – Librarian and host of the Hong Kong Lit Club podcast
Panelists:
💻 Elle Kwan – Website strategist and writer for creative entrepreneurs
📚 Maureen Tai – Award-winning author and former Hong Kong International Literary Festival manager
🎨 Sophia Hotung – Illustrator, writer, and TEDx speaker
Expect a lively, structured discussion, individual deep dives, live Q&A, and takeaways you can implement straight away—including one tip from each speaker you can try this week.
Don’t miss this chance to ask your questions, learn from the pros, and feel less alone in the process of building buzz around your work.
Please note that recording of the session will be available to those registered for 7 days after the event.
💸 Sales are final unless the event is cancelled, in which case a full refund will be issued.
🎁 *Attending as a non-member? Get HK$100 refunded when you join WiPS (HK$300 for July–December 2025) within one week of the session.
📣 Follow @hkwips on social media for future workshop dates, events, and opportunities.